Personalized coaching for busy professionals who want to get stronger, improve their conditioning, and stay athletic.
EFFORT ISN’T THE PROBLEM.
You want to be strong, fit, and athletic. But without a clear plan, it’s easy to fall into the same cycle:
RANDOM TRAINING
Following generic workouts that weren’t built around your individual goals, experience, or schedule.
STARTING AND STOPPING
You start strong, work gets busy, you miss a few sessions—and suddenly you’ve lost momentum again.
INFORMATION OVERLOAD
Instagram, Facebook, podcasts, and articles all tell you something different, leaving you unsure what actually applies to you.
UNPREDICTABLE SCHEDULE
Some weeks run smoothly. Others get taken over by work, travel, or unexpected demands—and training gets pushed aside.
YOU DONT NEED MORE WORKOUTS. YOU NEED A SYSTEM.
True North Training Systems gives you a clear plan built around your goals, schedule, and training experience.
You’ll know what to do, how to progress, and what to adjust when circumstances change—so your training continues moving forward.
STOP GUESSING. START TRAINING WITH A PLAN.
REMOTE COACHING
Individualized programming, accountability, progress tracking, and ongoing adjustments—with the flexibility to train on your own schedule.
PRIVATE COACHING
Hands-on coaching in New York City for people who want expert instruction, individual attention, and a plan built specifically for them.
COACHED BY BRIAN CUBERO
I’ve spent more than a decade helping people become stronger, fitter, and more capable.
My background spans professional boxing, summiting Kilimanjaro, running the Everest Marathon, and completing the 155-mile Marathon des Sables—all while building and running my own business.
That combination of coaching, competition, and endurance shapes how I work: clear priorities, intelligent programming, and a plan that adapts to the demands in front of you.
CLIENT RESULTS AND TESTIMONIALS
“Since joining Brian's remote coaching program, I've experienced a transformation that goes far beyond physical fitness. The structured guidance and regular check-ins have kept me accountable and motivated. I've noticed significant improvements in my strength and energy levels. If you're looking to elevate your fitness journey, Brian is the coach you want in your life!”
— Lisa C.
“Being a client in Brian Cubero’s strength training program has completely changed the game for me. Each week I receive a tailored set of exercises on my phone. Each exercise is linked to a demonstration video so I can verify proper technique and form. I am now back in the gym doing the work and making gains!”
— Chris S.
LESS GUESSWORK. MORE PROGRESS.