PERFORMANCE & STRENGTH COACH
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Private Strength & Performance Coaching NYC | True North Training Systems

PRIVATE STRENGTH AND PERFORMANCE COACHING — NYC

Private, hands-on coaching for people who want to become stronger, fitter, and more athletic.

Every session is part of a larger system—not a disconnected workout.

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MORE THAN PERSONAL TRAINING

You’re not paying for someone to count reps or simply exhaust you. You’re working with a coach who understands where you’re starting, where you want to go, and how each session fits the plan.

Exercises, loading, volume, conditioning, and progression are organized around a clear objective.

WHAT PRIVATE COACHING INCLUDES

INDIVIDUALIZED TRAINING

Your training is built around your goals, experience, injury history, schedule, and current ability.

HANDS-ON TECHNIQUE COACHING

Get immediate feedback on movement, lifting technique, and execution so you can train effectively and with confidence.

STRUCTURED PROGRESSION

Every session connects to the next. We progress the plan based on performance—not randomness.

STRENGTH AND CONDITIONING

Build strength, muscle, cardio, athleticism, and durability together.

ACCOUNTABILITY

Consistent appointments keep your training from becoming the first thing your schedule pushes aside.

ONGOING ADJUSTMENTS

Your training adapts when your body, workload, recovery, or goals change.

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HOW IT WORKS

  1. Apply. Tell me what you want to accomplish and what your current training looks like.

  2. We discuss the goal. We clarify your priorities, schedule, experience, and constraints.

  3. I build the approach. Your sessions and any work outside them are organized into one system.

  4. We train. You get hands-on coaching, feedback, and clear direction.

  5. We evaluate and progress. The plan evolves as you do.

WHAT WE CAN WORK TOWARD

  • Getting stronger

  • Building muscle

  • Improving cardio and work capacity

  • Moving and performing more athletically

  • Learning sound lifting technique

  • Returning to consistent training

  • Preparing for a demanding physical goal

  • Supporting fat loss without sacrificing strength

  • Training to age well

PRIVATE COACHING MAY BE RIGHT FOR YOU IF:

  • You want direct instruction and immediate feedback.

  • You benefit from consistent appointments.

  • You want to improve strength and technique.

  • You want lifting and conditioning to work together.

  • Your progress has stalled or you’re returning after time away.

  • You’re overwhelmed by fitness information and tired of second-guessing what to do.

  • You want every session connected to a larger plan.

  • You want professional oversight while training for real life.

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EVERY SESSION SHOULD LEAD SOMEWHERE

A difficult workout is easy to create. Effective coaching connects sessions, manages training stress, and moves you toward a result. That’s the difference between workouts and a system.

TRAINING OUTSIDE OUR SESSIONS

Supplemental programming can be added when it supports your goals. If your schedule makes regular appointments difficult, remote coaching may be the better fit.

COACHED BY BRIAN CUBERO

I’ve spent more than a decade coaching strength and performance. My background includes professional boxing, USA Boxing coaching, summiting Kilimanjaro, running the Everest Marathon, and completing the 155-mile Marathon des Sables—all while building and running my own business.

That range across strength, combat sports, mountain environments, and ultra-endurance shapes how I coach: building strength, conditioning, and athleticism together around the demands of real life.

MORE ABOUT BRIAN →

FREQUENTLY ASKED QUESTIONS

  • Training is based in New York City. Exact location details are discussed during your consultation.

  • That depends on your goals, experience, schedule, and how much training you’ll do independently. Most clients benefit from a consistent weekly schedule.

  • No. Coaching starts from your current level.

  • Training can often be modified around limitations. Active injuries or unexplained pain should be evaluated by an appropriate medical professional.

  • Yes. Supplemental programming can be added when it supports the plan.

  • Remote coaching may be a better fit for an unpredictable schedule.

  • Yes. Private coaching availability is limited to protect the quality of coaching.

TRAIN WITH A PURPOSE.

Every session is part of a plan. Every plan moves toward something that matters.

APPLY FOR PRIVATE COACHING